Macro Technology Forces: Influencing the Foundation of an Organization |
Posted: August 11, 2020 |
IntroductionThis is the era of tech-driven innovation that is the fuel that powers the modernization of the world. If we talk about organizations the role of these macro technologies is very important since they determine the success of the organization. Nowadays these macro technologies are becoming a strategic business priority. There is a lot of innovation and advancement in the organizations that have created an environment of growth, development and competition. There are mainly nine types of macro technology forces that play a very crucial role in the future of business. Those nine macro technology forces are analytics, cloud, digital experience, core modernization, risk, digital reality, cognitive, the business of technology and blockchain. All these forces are greatly influencing business transformation and innovation. It is one of the effective ways to get meaningful conversation not only from the CIO, CTO and tech shop about emerging technologies but it also lets us have a conversation with the CEO, broader c-suite board members and line of business leaders. But all these macro technology forces are not enough to deal with the problems if they are not used in coordination. It can be understood by an example of using musical instruments in a symphony; where planned combinations and controlled use can help to create great music. This same factor applies in the case of macro technology forces for creating transformed business operations. According to research done in 2020, it was found that all these macro forces will disrupt the whole process of business in the next 2-3 years or more. There are technologies like a digital twin that happen to be very useful in an organization functioning. This technology helps an organization to optimize the processes, make excellent data-driven decisions in real-time, and helps to create new business models, services, and products. Macro Technologies1. Digital ExperienceDigital experience plays a vital role and is a critical driver for the transformation of an enterprise. According to some research done in Deloitte, around 64 percent of the participants in this survey have said that digital technology will impact their business in the coming years. Now, most organizations are aware of the effect of digitization and focus more on customer acquisition focused marketing and providing more attention in creating more human-centric interactions with the help of their own employees and business partners. Now the organizations are more focused on creating customized tools that are based on individuals behaviours, preferences and emotions with the help of an Integrated array of AI capabilities. Some examples are voice stress analysis and microexpression detection tools. 2. Development of AnalyticsThis is one of the important macro forces. It is an emerging advanced technological trend. It is a cost-effective and efficient way of integrating a large amount of data. This technological advancement helps in focusing more on ethical technology and trust. Analytics is considered as the main macro technology force. It helps us to get powerful insights. You can do data management and data governance along with supporting architecture. It can help an organization to work in a dynamic and complex regulatory environment with the help of analytics that are critical building blocks of AI programs. It works on data residency, privacy and usage. 3. Cloud TechnologyThe trend of cloud-based services is taking over the enterprise and it is expanding rapidly. According to some recent findings, it is found that about 90% of organizations are using cloud-based services and its popularity is still growing across the globe. It is said that the investment in cloud technology will double as compared to the percentage of the IT budget for over the next 2-3 years. It was found in 2017 that the use of cloud-based services is spreading and extending beyond the infrastructure. It has become an essential aspect for enterprises and has given them a chance to have a cloud-based service for enterprise consumption. These macro technology forces are becoming more important for enterprises and industries and are investing greater amounts of money to bring more innovation. 4. Digital RealityThe Macro technology force of digital reality is gaining popularity. This technology includes AR/VR, mixed reality, voice interfaces, speech recognition, ambient computing, etc. This technology has increased natural user engagement by its excellent human-centric experience. This technology has been created with the goal of providing a natural and intuitive interaction. The use of digital reality is spreading its application in the commercial field. There are many commercial companies that are implementing digital reality technologies to increase emotional connection and empathy among customers and employees. It also helps to increase the productivity of workers by offering 3D content using AR. 5. Business TechnologyAdvanced business technology is a key advantage that we get by using these macro technology forces. It evolves by time and converges business strategies. It also helps an enterprise to become more agile in the time of technology-driven market with business challenges and variations. This innovative technology helps the enterprise to become a leading organization by adopting new approaches of budgeting, contracting and capital planning to create a new, innovative and flexible approach due to its excellent funding technology. 6. BlockchainThe technology of blockchain is very essential for the enterprise. It is an excellent technology that underpins digital currency like Bitcoin, Litecoin, Ethereum, etc. It allows digital information to be distributed without getting copied. This technology has gained popularity among the public after the launch of bitcoin. The functioning of blockchain is simple. When a new transaction occurs it would be recorded in a block and when this block is completed it is added to the chain. It also allows storing cryptocurrency without the need of a middle man. That means there is no requirement for the bank to verify your transfer of money and there is no need to pay a transaction fee. 7. Core ModernizationIt is a process of updating IT applications and infrastructure. Once core modernization is done then the business practices become more agile. These are so many benefits of core modernization. It enables the businesses to provide new application capabilities which efficiently serve the needs of their customers and constituents. This benefit helps to reduce the cost of ownership, improved application availability and response time, improved flexibility and excellent customer satisfaction. The following are some of the benefits of core modernization. Good at migrating legacy to the new applicationThis benefit helps the business to include new functionality. Great in Delivering Business OutcomesThis helps in optimizing the costs and also helps in improving the predictability and offer digital transformation. ConclusionMacro technology forces are known as one of the major key forces behind the upliftment of any organization. These forces are the result of technological advancement that is happening in the corporate world. Macro technology forces are becoming essential for every organization for its proper functioning and achieving their goals within the given timeframe. It also helps the enterprises to make effective decisions and maintain an excellent work culture. These forces are proof that technology is the key aspect that can make our work and living standards more comfortable. With this modernization and digitization of industries, the functioning of the organization will become easier, effective and efficient. Innovation is seeing what everybody has seen and thinking what nobody has thought!
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